''Insanity: doing the same thing over and over again and expecting different results'' (Albert Einstein)
For many years that we have a new market reality. We must take positions and adapt to new business models to be more competitive. We have gone from a stable market, in which the inefficiencies and ineffectiveness were covered up by good results, to a turbulent market that does not leave any margin for error.
A paradigm shift where focus on product is not enough, and customer orientation is essential. Today, the consumer is much more complex, has much more information and thinks and acts globally.
Making decisions without thinking about tomorrow no longer works, because today the trends guide us toward where we must act. Demand is scarce and there are many who can satisfy it.
Some of the biggest problems that small and medium-sized enterprises tend to have is that the day to day business does not allow them to develop a strategic culture linked to market trends. The simple exercise of preparing an annual budget, is a good point to begin to implement this culture, although the development of a strategic plan requires a longer-term vision.
We must innovate in many aspects, either in business models or commercial development with greater demand-orientation; ultimately, we must reinvent ourselves.
We accept that what worked before now serves no purpose. To do this we must view it with different eyes. We must not be afraid to implement new business models, new relationships with our clients, in short, have the freedom to experiment and make mistakes.
What is clear is that nobody is going to do it for us. Everything depends on us. Attitude, perseverance and commitment are the most important things today in order to carry out these changes that are essential to addressing the future. But we are still in time. Now is the time.
From our experience we can help you complement your idea into a business plan with strategic thinking, and support you in its implementation, for your business to be efficient and effective; and ultimately competitive.